SEMA 2025

Carbon Offroad arrived in Las Vegas for the 2025 SEMA Show, the world’s leading automotive aftermarket event, held from November 4 to 7 at the Las Vegas Convention Center. The team was based in the West Hall at Booth 57023, where Carbon Offroad proudly showcased its latest innovations to a global audience.

This year marked a major milestone for the brand, with Carbon Offroad officially introducing its Australian-designed recovery gear to the U.S. market. The stand featured live winch demonstrations, full recovery gear displays, and several hero vehicles equipped with Carbon gear, giving visitors a firsthand look at what the brand is built around.

SEMA also provided the perfect stage to launch new products, including the release of the new RS9 winches and three new ranges of recovery gear. These additions represent the next step in the Carbon Offroad lineup and reinforced the brand’s commitment to building gear that is practical, capable, and ready for serious use.

With more than 100,000 attendees each year, SEMA gave Carbon Offroad a powerful platform to connect with distributors, strengthen partnerships, and show why Australian recovery gear has earned trust around the world.

The show was a great success for Carbon Offroad, generating strong interest across the stand and creating valuable opportunities as the brand continues its expansion into the U.S. market.

To celebrate being at SEMA, Carbon Offroad also ran an exclusive online sale for a limited time. It was a way to share the excitement with those who could not make it to Las Vegas, while giving customers access to deals on some of the brand’s most popular recovery gear during the event.

Carbon Offroad was not just there to showcase products. It was there to showcase capability. From winches to full vehicle builds, the stand showed what happens when innovation meets experience.